Vancity

Digital Marketing

Driving Stronger Online Visibility for Solar Installations

A targeted digital marketing strategy developed for Sun Kissed Energy to boost leads, strengthen brand visibility, and improve customer engagement across multiple online channels.

Challenges the Client Faced

Sun Kissed Energy struggled with low online visibility and inconsistent lead flow due to a lack of structured digital marketing. Their website traffic was stagnant, search presence was weak, and potential customers were unaware of their solar services. They needed a strategic digital marketing plan that built trust, increased engagement, and generated qualified solar inquiries consistently.

Our Strategic Solution

We developed a comprehensive digital marketing strategy tailored to Sun Kissed Energy’s solar service offerings and target audience. The plan focused on increasing brand awareness, strengthening online credibility, and driving high-quality leads. We began by optimizing their website for search engines, restructuring content, improving page speed, and enhancing user flow to ensure potential customers quickly understood their value.

Next, we executed SEO-driven content creation, including targeted blogs, landing pages, and topic clusters built around solar installations, cost-saving benefits, and energy efficiency. This helped Sun Kissed Energy rank for relevant keywords and attract users actively researching solar solutions. Social media marketing was used to showcase real installations, customer results, and educational posts, building trust and engagement over time.

We also launched conversion-optimized lead campaigns, integrating forms, tracking tools, and automation to streamline inquiry management. Analytics dashboards were set up to monitor traffic, keyword growth, and campaign performance. Together, these efforts created a sustainable pipeline of leads, expanding Sun Kissed Energy’s digital footprint and helping them reach more homeowners seeking reliable solar solutions.

How We Implemented It

SEO Optimization

Optimized the website with targeted keywords, improved metadata, content restructuring, and fast-loading pages. This helped increase ranking visibility and made it easier for potential customers to discover Sun Kissed Energy’s solar services through search engines.

Content Marketing

Created solar-focused blog posts, landing pages, and educational content to answer user questions and attract high-intent leads. This positioned the brand as a knowledgeable solar provider and strengthened organic visibility.

Social Campaigns

Managed social media campaigns highlighting customer stories, installation photos, and energy-saving tips. This improved engagement, built trust, and increased brand awareness among homeowners researching solar options.

Lead Funnels

Implemented optimized landing pages and lead funnels integrated with tracking tools and automated responses. This streamlined the lead generation process and improved follow-up consistency for solar inquiries.

Measurable Outcomes Achieved

More Leads

Lead volume increased by nearly 45%.

Higher Traffic

Website traffic grew by over 60%.

Better Rankings

Top keywords moved into the first page.

Stronger Engagement

Social engagement increased by nearly 55%.

Contact

Lets get in touch

You can reach us anytime via info@vancitywebdesign.com

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