Vancity

Web Designing Case Study

Creating a Modern WordPress Experience for Better Engagement

A professionally designed WordPress website built for Bilsland Griffith to improve clarity, strengthen credibility, and make benefit administration information easier for clients to navigate and understand.

Challenges the Client Faced

Bilsland Griffith relied on an outdated website that struggled to communicate their services clearly. Navigation was confusing, pages lacked structure, and clients found it difficult to access important benefit administration details. The old design did not reflect their professionalism or experience, leading to a poor first impression. They needed a clean, modern WordPress website that improved readability, user flow, and overall trust for both current and potential clients.

Our Strategic Solution

We built a modern, user-friendly WordPress website for Bilsland Griffith with a focus on clarity, credibility, and smooth user experience. The new design reflects their brand’s professionalism while making benefit administration services easier to understand. We created structured layouts that guide visitors through key information without overwhelming them, improving both readability and trust.

The website includes organized service sections, FAQs, clean typography, improved spacing, and simplified page flow. We introduced a strong visual hierarchy, helping users quickly find plan details, support information, and contact options. A refreshed color palette and consistent design elements were used to present Bilsland Griffith as a leading, reliable benefits administration provider.

The backend was optimized with custom WordPress blocks, making updates simple for the client without needing technical expertise. Mobile responsiveness, speed optimization, and SEO-friendly structures were added to ensure the site performs well across all devices. With these enhancements, Bilsland Griffith now has a website that not only supports their brand identity but also provides an easier, stress-free experience for users seeking benefit information.

How We Implemented It

UI Redesign

Redesigned the entire user interface with modern layouts, structured content sections, and clear navigation paths, ensuring clients could easily find benefit information while maintaining a polished, trustworthy look consistent with the brand.

Content Structuring

Reorganized all service content into simplified, easy-to-read sections and created a logical flow that made complex benefit information far more accessible for visitors, reducing confusion and improving engagement.

Mobile Optimization

Optimized the entire WordPress site for mobile and tablet users, ensuring fast load times, responsive layouts, and smooth navigation across all screen sizes for a consistent experience.

SEO Setup

Added SEO-friendly page structures, optimized headings, meta tags, and internal linking to improve search discoverability and help the brand gain more visibility for benefit administration services online.

Measurable Outcomes Achieved

Better Engagement

User engagement increased by nearly 35%.

Faster Access

Visitors reached key pages 40% faster.

Improved Usability

Navigation confusion dropped by almost 50%.

Higher Trust

Client trust improved with a modern interface.

Contact

Lets get in touch

You can reach us anytime via info@vancitywebdesign.com

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